Emmyland - Pioneering & Independent Camera Rental House to the Film Industry based in South East London

Meet Our Team

Welcome to Emmyland! We're a boutique rental house based in Brockley, South East London specialising in bespoke wet and dry equipment hire to the motion picture film and tv industries. We specialise in camera, lens and grip hire.

Emmyland was founded by Focus Puller and Camera Technician Emily-Jane Robinson who has over 10 years experience working within the film and tv industry within the Camera Department. We are proud to be the first rental house in the United Kingdom with a female Founder and Managing Director.

Emmyland is a truly independent rental house, with its roots and heart being birthed from within the Camera Assisting community. We are run by ACs, for ACs, so that Cinematographers will only have the very best equipment to work with with us as suppliers. Our kits are built by experts, for experts. We aim to be the superior and most simple solution for production as we have been founded on the principles of only sending out and stocking immaculately prepped and perfectly performing equipment. You will never see an Emmyland label on set and find that there are bits and bobs missing or that things are not working properly. If you choose to hire from us, we can guarantee that you will only be working with the very best.

Emmyland shooting kits are in immaculate condition and are rigorously specified and maintained in house. We stock only the very best industry standard equipment: from Arri camera systems, Cooke, Zeiss and Arri lenses, to Ronford Baker grip equipment. All of our equipment comes prepped and ready to shoot with every imaginable accessory always included. By going above and beyond to make sure that we are only supplying the best and by building up our camera packages with all of the additional essential accessories, we can ensure that you can always rely on our gear and it is always ready for anything when it gets on to set or location.

All of the equipment listed on our website is Emmyland in-house kit. We are happy to provide a one stop shop for all the equipment you might need on a shoot, and can cross-hire anything else that you might need if it is not listed here on our website through our collaborators and dedicated cross-hire partners in the industry.

We invite you to come and visit us and test our equipment at our 1,200 sq ft Headquarters in Brockley, South East London. We pride ourselves by offering an exceptionally personalised service to all of our clients, no matter the budget or size of the production. We can also offer package deals and are happy to facilitate testing at our kit rooms and to answer any technical questions you might have.

Our founder Emily-Jane is always available to accompany our equipment on set and come on board as Focus Puller and 1st AC, and so is Max, our dedicated Director of Operations and 2nd AC / Loader. Emily-Jane and Max have been working together almost exclusively for 5 years and work most efficiently as a team. We can offer exceptionally competitive discounts on projects where they are able to come on board to assist your Director of Photography and form the camera department. Check out What We Do to read more about our unique wet-hire one-stop-shop service and how we might be able to assist you on your next production.

To view Emily-Jane's Focus Pulling work please visit her portfolio website at www.emilyjanerobinson.com.

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Meet OUR Team

Emily-Jane “Emmy“ Robinson
Founder & Managing Director
Focus Puller
She/her

Emmy has fifteen years experience working within the camera department and over 12 years as Focus Puller on narrative feature films, music videos, commercials, fashion films, promos, documentary, short films and in television drama. 

Signed as a Focus Puller to the prestigious Loop Talent, she has extensive experience working in all working industry digital and film camera formats. She received her MA from The Slade School of Fine Art at UCL, her BA at UCLA in Los Angeles, her formal film familiarisation practical training at the National Film and Television School in 2016 and at the ASC Masterclass in Los Angeles after years of hands-on experience in the field and on the floor.

Her strong leadership and interpersonal skills, go-getter personality, comprehensive technical knowledge and wealth of experience working within the camera department over many years within different roles, combined with her unique background in fine art make her an invaluable asset to any production and to Emmyland!

She has built a strong reputation as a creative, methodical, technically competent, hardworking, charismatic and exceptionally quick and efficient camera assistant with an unmatched precision and attention to detail when it comes to Focus. Emmy is the only woman and Managing Director running a rental company in the film industry in the UK and has become a household name amongst cinematographers, producers and camera crew.

If Emmy isn’t shooting she’s probably pole dancing, long distance cycling across the country or spending time with her two dogs, Merlin and Moon.

Find Emmy on Instagram @emmyw0rld

Olly Roe
Senior Client Contact
He/him

Originally from the leafy lands of Hampshire, Olly joined Emmyland in February 2025, bringing with him a suitcase full of experience in Broadcast and Post-Production. He has a soft spot for spreadsheets, BTS, and a desire to coordinate equipment.

His journey into the world of TV and Film began at Ravensbourne University in London, where he studied Digital Television Production and graduated in 2019. It was here, amid deadline chaos and camera kit, that he figured out this whole TV & Film thing is definitely his calling.

Fast forward to 2020, and Olly kicked off his career at Gravity Media. Starting out as a Rental Coordinator, he quickly found his groove and worked his way up to Client Account Manager of Postproduction and Broadcast clients. Somewhere between back-to-back bookings and endless kit lists, he managed to lead major accounts and - casual flex - quadruple some clients’ revenue in the short time he was there. Not bad for someone who still gets excited about colour coded spreadsheet.

Next stop: NEP. Here, Olly threw himself into the world of outside broadcast and fly pack jobs, juggling equipment, logistics, and the occasional last-minute operational curveball (you know the type).

He took charge of multiple OB trucks and made sure the whole show ran smoother than a freshly formatted SSD.

When he’s not coordinating cameras and calming chaos, you’ll probably find him on a badminton court, boarding a plane, or singing along to BTS (don’t ask him who is his bias…). Olly loves discovering new places, new playlists, and new ways to make the process feel a little less like work and a little more like magic.

Rich Schmidt
Accounts / Office Administrator
They/them

The office siren Rich supports the bookings team with everything from setting up accounts to managing invoices, keeping everything running smoothly behind the scenes.

Rich’s work ethos is simple: approach everyone with kindness and reply to every email within a few hours. Huge apologies for the occasional delay! :)

Although not from a technical filmmaking background, Rich loves being creative and is always eager to learn something new every day.

Outside office hours, you’ll usually find Rich at the pole dance studios training, competing, or performing in showcases or finding a moment of peace in their favourite spot in London, Nunhead Cemetery. ✨🦇

Max Openshaw
Director of Operations & Lens Technician
(Retired) Clapper Loader
He/him

“Loader Extraordinaire” - Max Openshaw has been working in the camera department exclusively as a Clapper Loader for 8 years on feature films, commercials, music videos and shorts alongside Emmy as her 2nd AC and business partner at Emmyland. 

Max came out of sixth form and went straight into work freelancing as a videographer, photographer, runner and camera trainee which very quickly progressed into his work as a Clapper Loader after falling in love with his job. 

He joined Emmyland in 2016 after meeting Emmy on set when he was working as a Camera Trainee and was made a director and business partner within just two years in 2018. Max has worked tirelessly and constantly to grow the business with Emmy and is her right hand man and the driving entrepreneurial force behind pushing the Emmyland brand into the stratosphere! 

It is never too late or too early for Emmy to call Max on the phone to plot their strategy of growing the company and getting pumped up on the next step of action. An entrepreneur to his core, Max is Emmyland’s biggest champion and much of the intelligent and forward thinking decision making is due to Max’s laser focus and entrepreneurial drive. 

Max and Emmy were a formidable camera assistant duo on the floor and are unlike any other, immediately recognisable when they showed up to any set. With his youth on his side and as a digital native, Max is an invaluable asset to Emmyland as the branding champion the business now he has taken a side step to run the dry hire enterprise.

In 2023, became a fully certified Lens Technician after various training throughout the world with Cooke, Zeiss and other lens manufacturers. We are proud to able to service most lens repairs and to maintain all of our lenses internally here at Emmyland under Max’s meticulous attention to detail.

Max recently became a Father… to a beautiful Australian Shepherd dog named Frank (after Ocean).

Find Max on Instagram @mgocinema

Liam Nevitt
Kitroom Manager
He/him

Liam has been working in various kitrooms across London for 6 years now and loves working with cinema camera equipment and helping people make their visions into reality.

Liam is an avid watch collector and is currently learning to service and repair his own watches.

Arla Albertine
Senior Kitroom Technician
She/her

Before joining the Emmyland team 2 years ago, Arla freelanced as a camera trainee and then loader for 2 years working mostly in short and long form narrative. She loves solving problems in creative ways and working as a kitroom technician has offered her the perfect opportunity to get her hands on the equipment and deepen her understanding of all the different moving parts of every element of a camera package. 

Outside of work, she enjoys paracord weaving, cross stitching, and is currently converting her tiny Vauxhall Combo van into a micro-camper.

Magnus Pawlyn
Senior Kitroom Technician
He/him

Greg O'Reilly
Kitroom Technician / Driver
He/him

Alfie Brown
Operations Manager & Lead Client Contact
(Retired) Clapper Loader
He/him

Alfie has been a integral part of Emmyland since he started with us in 2019 just after completing his degree in Cinematography at London’s South Bank University where he finished with a 1st and the award for “Best Cinematographer.” Alfie was the first employee at Emmyland beyond Emmy and Max and has been responsible for growing the company from an exclusively wet hire operation, into the rental house that we are today alongside Max and Emmy.

In the beginnings of his time with us, he was trained by Emmy and Max to work alongside them as Camera Trainee and eventually as 2nd Assistant Camera alongside Emmy on all of our wet hire jobs. With hundreds of camera assisting credits to his name over the years as both Camera Trainee and 2nd Assistant Camera, Alfie has a deep understanding of the inner workings of the camera department as well as the film set. He also acted as Emmy and Max’s right hand man from day one when it came to booking in all of our jobs and running the business and was responsible for expanding it from it being 3 people to 12 people in 2023. Stepping in to become our Operations Manager and Lead Client Contact was a more than natural progression.

Today, Alfie is Emmyland’s Operations Manager and is responsible for the daily logistical runnings of the business as well as acting as our Lead Client Contact, managing our Bookings Team. There is no better person to look after our clients than Alfie, with years of varied experience between working as a Client Contact as well as working within the department on the floor. He is incredibly hardworking and never stops or goes home before every aspect of the job is complete. He’s also extremely thorough with a deep reverence for his job and for making sure everything gets booked in perfectly so it can then perform perfectly on the floor, leaving both production and camera teams very very happy.

He deeply understands the needs of both production as well as the camera department and there is no one with truly the same level of experience A true and total Emmyland legend! His loyalty, passion, drive, communication and organisational skills accompanied with his unmatched professionalism makes him an invaluable asset to our company. Alfie is the guy!

Find Alfie on Instagram @alfiebrown3

Matthew Hayes
Kitroom Assistant Manager & Technical Lead
He/him

Matty joined Emmyland in 2023 after working in Lighting. With a background in programming and scripting, he’s found the Camera Department to be the ideal blend of technical precision and hands-on problem solving.
Outside of work, Matt is usually at a gig; you'll probably find him at any King Gizzard & the Lizard Wizard show. He also loves building PCs, tinkering with cheap vintage lenses, and modifying his beloved Guacamole Green Fiat Panda.


Whether you need help with your prep, or want advice on what the best city in the world is (Liverpool), Matty is always happy to lend a hand.

Alex Kiff
Senior Kitroom Technician
He/him

Jo Sibrian
Kitroom Technician / Driver
She/Her

Elio Dal Lago
Kitroom Technician / Driver
He/him